Destina Holidays

UX/UI Design Intern
Overview

Destina Holidays is an online travel agency that offers various holiday packages and travel services to destinations around the world.

I designed visual layouts for website in order to optimize the customer experience during site interactions, with a focus on creating a user-friendly and engaging interface.
Role
UX/UI Design Intern

User Research, Interaction, Visual design & Testing





Aug 2022-Present

Background


Destina Holidays is a highly-rated travel agency that prioritizes optimizing the customer experience through effective visual design and a streamlined user interface. With a focus on clarity and concision, the website ensures that customers are able to easily access the information they need and have a smooth, interactive experience while navigating the site.

I was the sole designer on the team alongside 1 business analyst and 4 software engineers. I was responsible for the product design and UX/UI experience for the website. Some key achievements listed below:

‍- Applied design sprints to inform our process. I was able to effectively apply the design sprints process to identify the problem, ideate on the solution, prototype and implement the final product. Due to the urgency of the website's launch, immediate action was taken to swiftly complete the design in order to minimize any potential harm or setbacks to the business.

-Executed end to end. The fact that the engineers were able to code the final designs in such a short period of time demonstrated our ability to execute and ship features as a team.
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Understanding the issue


I conducted a brainstorming workshop with the team to uncover pains felt by individuals. It was revealed that:

-Individuals were confused with the cluttered layout, which can make it difficult to navigate

-Poor visual design which mad the site unattractive or unappealing

- Unclear or ambiguous labeling of menu items, buttons, and links, which can create uncertainty about where to click or how to access information.

Product vision and solution

From these findings, we decided as a product to identify key business goals:

- Improving the overall user experience, which can lead to increased engagement, longer time spent on the site, and higher conversion rate.
- Enhancing the visual appeal of the site, which can make it more attractive and appealing to users, and improve the brand image and perception.
- Ensuring the site is accessible and responsive on a variety of devices and screen sizes, which can increase the reach and accessibility of the site to a wider range of users.

As a starting point, we each did some market research on competitors to investigate how their websites look and take inspiration from particular features we liked about each website.

I then conducted a 15 minute sketching session to encourage each member of the team to draw out their vision of the solution.

Designs

With the clock ticking, I quickly did some mockups of the basic user journey before going over it with the desired styling.

Homepage screen
The purpose of this page is to provide customers with quick and easy access to the search bar, along with the brand logo and other frequently-visited menu items. The layout was designed with accessibility in mind, ensuring that users can find what they're looking for without the unnecessary clicks or navigation.

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Checkout page

Users would fill out information to check out and finalize their trip.



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Internal portal for employee use only

Staff members would utilize this web-based platform I designed to access comprehensive analytics regarding the organizations performance in terms of bookings, as well as to view pertinent passenger data.

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